Key 2024 Bidding Strategies and Trends

July 17, 2024
Ishani Malipatlolla

Key strategies and trends that are crucial for proposal writers to know and understand this year.


Key 2024 Bidding Strategies and Trends

Jul 17, 2024

In our rapidly evolving world, businesses are being challenged with a range of factors, and the world of proposal management is no exception. From geopolitical tensions to a shift in standardization, the proposal management landscape is influenced by the world around it. Understanding what factors are influencing bid outcomes is essential for proposal management teams to effectively navigate this demanding environment. 

Sustainability and Equity

Buyers are increasingly prioritizing sustainability and environmentally conscious solutions. Beyond individual business practices, sustainability should permeate the entire supply chain, prioritizing partners and suppliers who also share a commitment to environmental responsibility. Embracing circular economic principles is critical, especially by focusing on how you maximize resource efficiency through reuse and up-cycling. In response to evolving regulatory frameworks, industries are facing heightened demands for transparency and accountability. Detailed ESG (environmental, social, governance) reports and the priority towards adhering to the International Sustainability Standards Board underscores a global effort towards more rigorous sustainability reporting and standards. In tandem, industries that offer sustainable solutions (such as renewable energy or green technology) are set to capitalize on growing opportunities in contract procurement. 

Additionally, bid managers can leverage proposals by engaging with charitable initiatives and fostering connections within their local communities. Businesses are also seeing a growing emphasis on equitable labor practices, diversity, and inclusion within organizations, which reflects a broader commitment to social responsibility and ethical business practices. These trends underscore the importance of integrating sustainability and responsible business practices into bid management strategies. 

Political Climate and Federal Trends

The intersection of geopolitical tensions and events impacts bid opportunities. From the ongoing conflicts in Gaza/Palestine as well as the standoff between Russia and Ukraine, proposal managers will have to navigate a landscape marked with uncertainty. Multiple nations face upcoming elections that will impact bid succession. Procurement opportunities often follows a pattern when it comes to election season- new contracts increase in number before elections, slow down during the midst of them, and are marked by an adjustment period immediately after.  

As federal spending increases, particularly within the health care and education sectors, these industries will emerge as pillars of economic development and witness expanded contract opportunities. This upsurge in funding also applies to small to medium enterprises (SMEs), who will see increased opportunities to participate in government contracts.

Technology and Digital Transformation

The adoption of digital bid management systems is becoming the standard rather than the exception. Teams are recognizing the imperative to embrace technology in order to streamline operations, foster collaboration, and, most importantly, enhance bid outcomes. This shift towards digital platforms and AI is not merely a matter of staying competitive, it represents a fundamental change in how organizations are approaching and managing bidding. Companies can harness the power of digital tools to personalize and target bids more effectively; however, as organizations embrace digitalization, they must prioritize baseline security requirements to safeguard data, secure supply chains, and bolster cybersecurity measures across the board to ensure integrity and confidentiality. 

Standardization and Professional Development

The practices of bidders are influenced by a multitude of factors. The emergence of PAS 360:2023 provides a structured framework for bidding organizations to streamline bid and proposal management functions. This international standardization not only enhances efficiency but also ensures adherence to set practices across the industry. Secondly, the focus on professional development underscores the importance of keeping knowledge and skills up to date in a rapidly evolving field. Bidders are increasingly collaborating with organizations such as APMP to access training, resources and networking opportunities. There is also a concerted effort within organizations to cultivate and retain talent by providing diverse experience and opportunities for growth to ensure a skilled workforce capable of navigating the complexities of bid management in the years to come. 


There are a multitude of other factors and trends influencing the bidding process in 2024. When highlighting key differences in your service, it’s crucial to articulate how your offering stands out from your competitors. Identifying and emphasizing unique selling propositions, translating features into tangible benefits, and clearly communicating how your service addresses customer needs and delivers value will help you effectively differentiate yourself and attract prospective buyers. Recognize that bids will undergo evaluation by multiple individuals with diverse motivations and priorities, ranging from considerations of value for money, to environmental impact, and digital focus. Conduct thorough research to identify what matters to your clients by leveraging online resources and market insights. Collaborate closely with your business development team to gain insights into the specific drivers and motivations of evaluators to ensure that your bid aligns with their expectations and preferences. By tailoring your approach to address key client needs and priorities, you can enhance your chances of securing successful bid outcomes in 2024. 

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