Plus
Download the Case Study

Maxval's secret to winning RFPs without the Sunday night panic

90% Reduction in RFP completion time

Cut through the most time-consuming parts of RFP responses with AI-powered automation.

3 hrs To complete an 80-question RFP, start to review-ready!

From the first question to a fully polished, review-ready document all in just 3 hours.

0 Weekend hours lost to RFPs

Your weekends belong to you again. By streamlining the entire RFP process during work hours, your team stops sacrificing personal time to meet proposal deadlines.

✅ We’ve Sent the Case Study to Your Email. Please Check Your Inbox.

The Company

Managing IP for corporations and law firms at high volume, under tight deadlines

Company- MaxVal IP Services

Industry- Avnio (sunsetted by Loopio)

Evaluated- Loopio, Responsive (RFPIO), Qvidian

Volume- 10–15+ RFPs & security questionnaires per quarter

MaxVal IP Services provides end-to-end intellectual property management software and adjacent services a single source of truth for patents and trademarks, used by both corporations and law firms across a wide range of industries.

Susan Krelitz, Director of Customer Success and Solutions Consultant, owns the RFP response process end-to-end: reviewing incoming documents, coordinating subject matter experts across the business, and getting polished, accurate responses out the door on time.

The Problem

Nights, weekends, and a library that was never quite right

When Avnio  MaxVal's previous RFP tool was acquired and sunsetted by Loopio, the team needed a replacement. Susan evaluated the obvious alternatives: Loopio, Responsive (formerly RFPIO), and Qvidian. All three still operated on the same Q&A pair model and all three created the same problems.

✗Slow matching software had to find a Q&A pair for every single question before drafting could begin

✗Wrong answers surfaced multiple outdated tweaks shown as suggestions with no clear indication of which was current

✗Library debt Q&A pairs grew stale with every product release, requiring constant manual refresh cycles

✗Night and weekend work 80-question RFPs took 5–6 hours a day for 5–6 days, erasing any work-life separation

✗SME bottlenecks rushed requests under deadline pressure created friction and stress across departments

"When an RFP came in, it was just dread. It meant nights and weekends, mostly up until the due date. An 80-question RFP could take five to six hours a day for five or six days." — Susan Krelitz, Director of Customer Success, MaxVal IP Services

In a sector where the product evolves constantly, a static Q&A library is always decaying. Susan's team would update the library after each release cycle but there was always a lag between what shipped and what the library reflected.

The Evaluation

Evaluating Loopio, Responsive, and Qvidian then finding something completely different

Susan's initial criteria were straightforward: she wanted a tool that kept its content current automatically, with no manual refresh cycles. Loopio, Responsive, and Qvidian all claimed AI capability but all three still depended on the Q&A pair model at their core.

"In the first meeting, I was like oh my gosh, you guys turned this upside down. Goodbye Q&A pairs. You're just answering questions. It doesn't depend on keyword association to find a specific Q&A pair. I didn't even know that's what I was looking for."— Susan Krelitz, Maxval IP Services

Feature Inventive AI Loopio Responsive (RFPIO) Qvidian
Generates full draft without Q&A library ✓ Yes ✗ No ✗ No ✗ No
Auto-detects stale / conflicting content ✓ Yes ✗ No Partial ✗ No
In-context AI chat to refine responses ✓ Yes Limited Limited ✗ No
Handles embedded tables in RFPs ✓ Yes ✗ No Partial ✗ No
No manual library maintenance required ✓ Yes ✗ No ✗ No ✗ No
First draft ready in under 5 minutes ✓ Yes ✗ No ✗ No ✗ No
Weekend / after-hours support ✓ Yes Business hours Business hours Business hours

The key conceptual shift: instead of matching questions to a library, Inventive AI reads and understands each question in context, then generates a tailored response using live source documents. The Q&A library still exists for reference but it is no longer the engine of the process.

The Impact

The math: 30 hours down to 3 on every single project

The time savings are not theoretical. On the day of this conversation, Susan had just finished an 80-question RFP that arrived the same morning. She started at 9 AM. It was done by 12:15 PM.

90% Reduction in RFP completion time

An 80-question RFP that once consumed 5–6 hours a day for a full working week roughly 30 hours now takes a single 3-hour morning from start to review-ready.

0 Weekend hours lost to RFPs

What consumed nights and weekends now fits entirely within business hours. The impact on Susan's personal life and on team morale has been immediate and lasting.

Live docs No more library debt

Responses draw from live source documents, so accuracy is automatic. The content-lag problem that plagued every legacy tool and every release cycle disappears entirely.

Calmer office Fewer, better-framed SME requests

Subject matter experts across MaxVal IP Services used to receive rushed requests under deadline pressure. That friction and the stress that came with it has nearly disappeared.

''I can get everything done, reviewed, and ready to go in one or two days. You have no idea how happy that makes me. I really think about what my family must've thought when I was in RFP mode. Now I'm like a normal person and I can have dinner with my family." — Susan Krelitz, Director of Customer Success & Solutions Consultant, MaxVal IP Services
"It's much easier to work with something you can edit than to rewrite everything from scratch. The draft is there. Review it, tweak maybe a third of the answers, submit. What took nights and weekends now takes one morning." — Susan Krelitz, MaxVal IP Services

Adoption & Onboarding

Intuitive out of the box with one honest caveat about AI calibration

Susan emphasizes that the platform itself required almost no ramp-up time. The UI is simple, navigation is logical, and her team was operational within days, not weeks. Her one honest piece of advice for buyers: expect a short calibration period helping the AI learn your company's voice and tone  but it resolves faster than you'd expect.

"It's very intuitive. The UI is just simple but very easy to navigate. I don't think I could say enough good things about how much this has seriously changed our RFP process."— Susan Krelitz, MaxVal IP Services

Operational in days, not weeks

Simple UI, logical navigation. Susan's team was running live RFPs within days of setup no lengthy onboarding programme required.

🎙️Fast voice calibration

A short period of tone adjustment with direct support from the Inventive AI team. Reached production quality faster than Susan expected.

📋First real RFP  immediate difference

Draft ready in minutes. Susan reviews instead of writes. The shift from author to editor was felt from day one.

🔄 Multiple RFPs running concurrently

Now in full production. New table feature adopted. Susan proactively offers to speak with Inventive AI prospects as a reference customer.

The Partnership

A vendor that actually responds even on weekends

"You guys have been so responsive. There were times I sent a question on a weekend, I'd specifically say don't worry about this till Monday — and you still got back to me. Feedback for the product, you take to heart. You've put things in the system that we've talked about. A lot of integrity and knowledge in the space." — Susan Krelitz,  MaxVal IP Services

24/7 Responsive support outside business hours

Messages answered on weekends. No ticket queues. Direct access to the Inventive AI team whenever Susan needed it.

Ships Feedback becomes features

Suggestions from Susan's conversations have made it into the product. The embedded table support is one example requested, built, shipped.

Trust built in the sales process, maintained post-sale

"In terms of making that original decision, I felt the most trust with you." Susan now proactively offers to speak with prospects a 10-minute reference call, no hesitation.

Common Questions

Frequently asked questions about switching from legacy RFP tools

Do I still need to maintain a Q&A library with Inventive AI?

No. That is the core architectural difference. Inventive AI generates responses from your live source documents product docs, past proposals, security certifications, anything in your Knowledge Hub. The Q&A library still exists and is available, but it is no longer a prerequisite for getting a high-quality first draft.

How long does onboarding take before the AI sounds like our brand?

Susan describes a short calibration period a few early projects where tone and voice needed adjustment. The Inventive AI team works directly with you through this phase. In practice, MaxVal IP Services reached production-quality outputs faster than Susan expected, even with her initial skepticism about the calibration curve.

We evaluated Loopio and Responsive - what's actually different?

Loopio and Responsive both add AI to a Q&A pair system they surface better matches and fill gaps faster than before, but you still need a maintained library and still spend time reviewing and reconciling suggestions. Inventive AI skips the library entirely: it reads the RFP, understands what is being asked, and writes a tailored draft from your source materials. The first draft arrives in minutes and requires editing rather than writing.

Can Inventive AI handle security questionnaires as well as RFPs?

Yes. MaxVal IP Services uses it for both RFPs and security questionnaires. The platform handles embedded tables, complex multi-part questions, and the specific terminology of security and compliance documents. Due Diligence Questionnaires (DDQs), Vendor Security Questionnaires (VSQs), and similar formats.

Ready to transform your RFP process
like Maxval IP Services did?

See Inventive AI handle a real RFP in your industry — live, in 20 minutes.

Book a Demo Today.