Why HiBob Replaced Loopio With Inventive AI: 14 Months In

For HiBob, the HR platform for mid-size companies, RFPs and security questionnaires are a steady part of selling to new customers. Its proposal team had stopped trusting Loopio as a source of truth and was rebuilding answers in Google Sheets. After a two-month proof of concept, HiBob moved its RFP response to Inventive AI and has run on it for 14 months. This case study is based on conversations with Iain Ferreira, Manager, Global Proposals, Robert Moore, Proposal Specialist. and Jen O'Donnell, Proposal Specialist, at HiBob.

Impact at a Glance

About HiBob

HiBob is an HR platform for mid-size companies. Its proposal function is three proposal managers and two security experts, answering mostly Excel RFPs and security questionnaires, with account executives, solutions engineers and SMEs joining in phase two.

The challenge: a Loopio library that stopped being a source of truth

HiBob's team had rebuilt its source-of-truth Q&A in Google Sheets because Loopio's library had gone stale. Every RFP meant an hour or two of manual fixing on top of the actual response work.

"From my start day almost a year ago here at HiBob, the biggest source of pain that our team was experiencing was the fact that Loopio was no longer a source of truth. That it became stale."
— Iain Ferreira, Manager, Global Proposals, HiBob

"With Loopio, I would typically have to spend an hour or two going through and just fixing that alignment. So actually, your version was pretty effective."
— Iain Ferreira, Manager, Global Proposals, HiBob

Loopio's activity tracking was thin too. Comparing activity logs, Iain noted how little Loopio recorded:

"Your competitor that we're no longer using, Loopio's isn't that robust, it just says like, Elad engaged with question, Elad responded."
— Iain Ferreira, Manager, Global Proposals, HiBob

Why HiBob chose Inventive AI as its Loopio alternative

After a two-month proof of concept against several vendors, HiBob signed with Inventive AI in August 2025 and reached MVP by August 29, two days before its Loopio contract ended.

Inventive AI connects to Google Drive and HiBob's Zendesk help center through Inventive's integrations, drafts RFPs and security questionnaires from live content, and combines related answers into one response.

"I want to just pay you and the team a big time compliment to the rate that you're innovating and improving the platform. You had told us throughout the process that we're going to deliver all these things in summer and you did. So we're really, really enthused by that."
— Iain Ferreira, Manager, Global Proposals, HiBob

What HiBob gained from 14 months of RFP response on Inventive AI

Hours saved on day one

"You just saved me a couple hours today because I was going to have to go through and combine all of those into one response. So this is really, really cool."
— Iain Ferreira, Manager, Global Proposals, HiBob

The best setup HiBob saw in its evaluation

"This is way better than I thought. We obviously saw a lot of your competitors when we were going through the selection process. This is the best setup of this functionality that we have seen. Kudos to you and the team. This is excellent functionality."
— Iain Ferreira, Manager, Global Proposals, HiBob

Self-serve from the start

"The platform is so darn intuitive that we're able to do a lot of stuff ourselves."
— Iain Ferreira, Manager, Global Proposals, HiBob

Feedback acted on fast

"Kudos to you guys because you guys act on it real quick and it makes us feel heard."
— Iain Ferreira, Manager, Global Proposals, HiBob

Why HiBob's proposal team calls Inventive AI an amazing partner

"We are extremely excited. The platform is awesome."

"Thank you again for being such amazing partners. Feeling heard is a really, really awesome thing. And you and the team definitely do that."
— Iain Ferreira, Manager, Global Proposals, HiBob

Draft every RFP from content that’s already current with Inventive AI

Inventive AI helps technology teams answer RFPs and security questionnaires from the documents they already maintain.

Book a demo to see how Inventive AI handles RFPs like HiBob's.

Frequently Asked Questions

Why does a Loopio library go stale?

Because every Q&A pair has to be edited by hand whenever the product changes, and that upkeep falls behind. Software that drafts from live source documents avoids the problem, since answers change when the documents do.

Is Inventive AI a Loopio alternative for security questionnaires?

Yes. HiBob's two security experts answer security questionnaires in Inventive AI alongside the proposal team, with activity tracked per question.

How long does it take to switch from Loopio?

HiBob reached MVP on Inventive AI within ten days of signing, before its Loopio contract ended. Teams that already keep content in Google Drive or a help center can connect those sources instead of migrating a library.

Can AI RFP software draft answers from a help center?

Yes. Inventive AI can connect to a Zendesk help center, which is often the most current description of how a product works, and use it as a source alongside internal documents.

How should proposal and security teams share RFP and questionnaire work?

Work in one platform with clear ownership per question. Proposal managers run the response, security experts own the security sections, and the activity log shows who changed what.

What should a proof of concept for RFP software include?

Real RFPs and questionnaires, the same content sources the team will use in production, and a side-by-side comparison of vendors on answer quality and the editing each draft needs. HiBob ran its proof of concept over two months against several vendors.

How HiBob replaced a stale Loopio library with Inventive AI and has run RFP response on it for 14 months