Ripple swapped all-hands RFP scrambles for a shared source of truth that drafts most answers automatically.
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First drafts come from a vetted, centralized library, so SMEs only handle the remaining 20–30%.
Rolled out across North America, Europe and APAC in a single day.
Picked in a head-to-head pilot even though AutoRFP cost about 50% less.
For Ripple, RFPs are how banks and financial institutions buy enterprise payments, custody, stablecoin and prime services. Each one pulled senior pre-sales staff away from clients for 40+ hours. With Inventive AI, Ripple built a single vetted response library that now drafts most answers automatically. This case study draws on conversations with Ripple's enablement, solutions and sales teams across three regions.
Ripple provides enterprise-grade payments, custody, stablecoin and prime services to financial institutions globally. Banks procure these services through complex RFPs, often arriving as large PDFs and spreadsheets with hundreds of questions. That makes responding to RFPs a direct part of Ripple's pipeline.
Ripple's global pre-sales team was constantly overwhelmed. RFPs diverted top talent away from active clients and pipeline generation. Each region had also built its own answer library.
"Every RFP that we've received up to this point in time has pulled our best people away from clients and pipeline for upwards of 40 hours each... to do manual, time-consuming work. There's been no centralized or documented process, so regions have been building their own answer libraries and providing inconsistent messaging to prospects."
— Hannah Decker, Field Enablement (Sales & CPS), Ripple
"RFPs are the bane of our existence."
— Brian Van Peski, Customer Solutions Director, Ripple
"We have RFPs that are 750 questions."
— Dimitri Restaino, Customer Solutions Director (North America), Ripple
In January 2026, Ripple ran a two-tool pilot comparing Inventive AI against AutoRFP. For a highly technical team, price wasn't the deciding factor. Accuracy and trust were, and the key question was the one every technical buyer asks: does AI RFP software hallucinate?
"You guys were by far the most accurate. My core criteria was: does it make stuff up? As long as it doesn't make stuff up, I can find a way to make this work. On the whole, I'd say the tool's been fairly spectacular. I've done hundreds of questions now, and only once has it been [wrong]."
— David Ogilvy, Ripple
The partnership is also what made Inventive AI the stronger AutoRFP alternative. Ripple valued a vendor that stayed close to the product and to its customers.
"The advantage that you guys have over some of the other competitors we're looking at is that you are more nimble and more technically in the weeds with your product, as well as on the ground with your customers. As someone who's worked with a lot of vendors, that's not always a given."
— Hannah Decker, Field Enablement (Sales & CPS), Ripple
On May 12, 2026, Ripple launched Inventive AI company-wide across North America, Europe and APAC. The team paired the software with a standard operating procedure:
"Inventive AI is going to give us a shared source of truth... helping autofill roughly 70% to 80% of the RFP questions automatically. That remaining 20% to 30% is where your expertise matters—targeted and efficient, not an all-hands scramble."
— Hannah Decker, Field Enablement (Sales & CPS), Ripple
Ripple's global teams also use Inventive's AI Agents Hub and Slack bot to answer ad-hoc customer questions on the spot.
"I actually find it pretty easy to use. I've enjoyed asking natural language questions in the AI Agents Hub. It's pulling from the knowledge base and giving me a very clear, accurate answer."
— Pre-sales team member, London, Ripple
"Being able to comb through information very quickly and get the key data points probably saved me an hour or two of time. And I get hit up on those all the time."
— Robert Baksa, Head of Custody Sales, North America, Ripple
After rollout, AI RFP automation changed how Ripple’s pre-sales and revenue operations teams work across all three regions.
"I would say that 95% of the pre-sales questions can be cleanly answered straight away."
— Robert Baksa, Head of Custody Sales, North America, Ripple
"I'm very happy with the quality of answers in the solution, absolutely."
— Matthias Mecke, Client Solutions Director, Ripple
"Your tool is better at producing grammatically correct, commercially safe, clear and concise answers than my SMEs are. My SMEs are better at producing facts than your tools are."
— Sales Director, Ripple
"What you're really selling is a clean knowledge repository source of corporate information that could feed an endless variety of use cases."
— Robert Baksa, Head of Custody Sales, North America, Ripple
Inventive AI helps financial services teams respond to complex RFPs with accurate, cited answers from approved content.
Book a demo to see how Inventive AI handles RFPs like Ripple's.
